Category Archives: Marketing

Adventures in Merchandising

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So, last Saturday, I may have …built an online store to sell shirts!

I found Printful, a print-on-demand merchandise maker: shirts, mugs, towels, all the things to put my artwork on! They print to order and ship to the customer… and they have a plant in the Toronto area!

Unlike book printer and distributor IngramSpark, they don’t distribute a catalogue to existing retailers. They need the artist to build an online store and connect it to them.

There was a long list of premade stores they could connect to: Shopify, Etsy, WooCommerce, Wix, BigCartel, Square, Ecwid, GumRoad… want a minute! Square? Oh yes!

I signed up for a free account at Printful, to see whether this would actually work. I enabled the online store in my existing Square account and connected it to Printful. In Printful, I selected a shirt, uploaded my artwork, and chose variants.

Printful pushed my chosen shirt to Square Online, and shirts appeared! I had to choose various options–I didn’t want my books to appear in the online store, for example, because they are distributed in a different way, and I only want to use the Square account to sell them in person with my little payment terminal. On the other hand, the shirts will be sold online on-demand only.

There are endless details. Getting the payment going from Square Online to Printful Customizing packing slips etc. Choosing shipping options. Providing a way for Printful to get paid. Uploading a logo to Printful to be used on their labels and packing slips. Likewise, uploading a logo to Square Online for the online store. It wasn’t quite the “easy setup” described in their comparative review of store systems, but it wasn’t bad.

So then I tried to order a shirt.

It let me choose a size and colour and presented a price with shipping cost. I paid. The money went into my Square Card account, from where Printful debited it.

I got an email thinking me for the order.

Meanwhile, in my internal control panel, I could see the order. As days passed, it went from “awaiting fulfillment” to “being fulfilled” (printed) to “shipped”! Outside, I got another email with shipping info.

Now I’m waiting for my shirt, to see what the quality is like. Printful has all sorts of options for shirts that I haven’t seen before, like custom logos inside the collar!

Hopefully I can get all the bugs out and get this working smoothly. If so, The Lonely Little Fridge shirts (and towels, mugs, stickers, etc) here I come!

I will be presenting at JAMBARK 2025!

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JAMBARK 2025 is an online summit of writers presenting topics to help writers. It is organized by the fine folks at What’s Your Story Author Services.

We will be presenting about things like worldbuilding, how to write a book if you have no time to write a book, social media for authors, and much much more!

My topic is: “Turning Personal Experiences into Fiction”. I’ll be presenting on Sunday the 26th of January 2025.

Our participants:

The Eventbrite link to sign up:

Register on Eventbrite

Another writing challenge!

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So now the Write Now Club is starting another challenge! This time, it’s Sixty Thousand Words* in Sixty Days!

But I put an asterisk beside the word “word”… because it’s not just words this time. There are many tasks involved in creating a book beyond just putting words down. What about doing research? Marketing? Illustration? One of our members is an incredibly-talented cartoonist. His stuff just doesn’t have many words. Should he be penalized even though he is doing as much work?

So another member came up with a list of tasks and word equivalents. You can get points for how much time you spend on a task, instead of for how many words you create during that time. Of course, if you’re mostly creating words, that is fine too.

This is great, because I’m doing a lot of illustration and drawing research in support of my story. It helps me figure things out.

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A Need for Giveaways

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So there I was. I had just wandered into a convenience store while wearing my new shirt that I had made with the logo of The Rabbit Trap. The cashier was asking me about it, what did it mean, and I was describing the book. He asked, did I have any info on it that he could give out, and I had to admit I did not yet. Creating something to give away was literally the next major thing I was doing.

To that end, I have now created and ordered bookmarks for The Rabbit Trap. Hopefully they will be here this week.

Versions of the First Book Trailer

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The book trailer for The Rabbit Trap went through a lot of evolution.

It’s technically an ‘animatic’, a kind of draft animation that can be quickly produced and adjusted as ideas change. A fully-animated work would follow on from it.

I started out by drawing a few rough sketches on paper and putting them in order.

Then I decided to try Boords, the online storyboarding service.

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Another Stop on the Journey to Social Media Art Posts…

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It turns out that Facebook does not allow external plugins to display posts from a personal Facebook tiimeline. Only posts from a Facebook page or group can be selected and displayed remotely. This is apparently for privacy reasons.

I picked up a Custom Facebopok Feed plugin from Smashballoon to display selected Facebook posts on my WordPress blog. Its FAQ mentions this restriction.

So I may have to make a proper SRD Books Facebook page, and post art things to that. Since many of these would be various stages of artwork and book preparation, that makes sense. But general sketchbook posts like I’ve been doing lately? I’ll have to think about it. Maybe I can sort and redisplay them on my personal page and then link to that.

A proper FB, Twitter, Instagram, Pinterest, etc page for SRD Books is something that Orzala would probably recommend anyways…

When Can I Use Real Names and Products?

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In the Devilbunnies universe, writers used the names of existing concepts, characters, products and companies. Some of them were associated with the Bunnies or their enemies:

For the Bunnies

For the Bunnies’ Opponents

  • Elmer Fudd (from Warner Brothers; lent his name to the anti-Bunny forces);
  • Moxie, Irn Bru, D&B (“uncute” drinks);
  • Vanilla extract (the Bunnies were actually supposed to be allergic or even burned by it);

In some cases the group authors took the name and ran with it.

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